Winter Palace on fifth
new york, ny
For the 2015 holiday season, the facade of Saks Fifth Avenue, in New York City, was brightly illuminated with a bold display - temporarily transforming the iconic landmark building into an icy Winter Palace. Every 10 minutes, pedestrians were treated to a high-energy light show accompanied by David Foster's arrangement of "Carol of The Bells".
The massive display (nearly 200 feet wide and over 100 feet tall) featured carefully-produced media content which was painstakingly mapped to beautifully intricate physical structures.
611 Fifth Avenue, New York, NY
Every 10 minutes, nightly
November 23, 2015 - January 10, 2016
Collaborators
- Client/Venue: Saks Fifth Avenue
- Producer: American Christmas, Inc.
- Systems Integrator: 4Wall Entertainment Lighting
- Rigger/Installer: AMA Sign & Electric
Project Details
- Almost 30,000 individual RGB nodes - pixel-mapped and controlled via 176 universes of ArtNet and KiNet - driven by 7 timecode-synced MBox media servers
- Nearly 200,000 points of light, controlled via ArtNet, dimmed by ETC Sensor dimmer racks - driven by a GrandMA 2