Winter Palace on fifth

new york, ny

For the 2015 holiday season, the facade of Saks Fifth Avenue, in New York City, was brightly illuminated with a bold display - temporarily transforming the iconic landmark building into an icy Winter Palace.  Every 10 minutes, pedestrians were treated to a high-energy light show accompanied by David Foster's arrangement of "Carol of The Bells".

The massive display (nearly 200 feet wide and over 100 feet tall) featured carefully-produced media content which was painstakingly mapped to beautifully intricate physical structures.


611 Fifth Avenue, New York, NY

Every 10 minutes, nightly

November 23, 2015 - January 10, 2016


Project Details

  • Almost 30,000 individual RGB nodes - pixel-mapped and controlled via 176 universes of ArtNet and KiNet - driven by 7 timecode-synced MBox media servers
  • Nearly 200,000 points of light, controlled via ArtNet, dimmed by ETC Sensor dimmer racks - driven by a GrandMA 2